Today I’m excited about a brand that is supporting young girls in a big way!
Introducing you to the revolutionary tween period care brand, Pinkie. Founded in 2022 by co-founders and mothers, Fiona Simmonds and Sana Clegg, Pinkie is addressing a gap in the period product market for period pads perfectly-sized smaller for tweens and teens using organic, plant-based, and hypoallergenic materials without toxins and dyes.
Pinkie is the first teen organic period pad on US shelves, featuring a slip-out baggie with a fun design and a drawstring in place of the conventional crinkly wrapper. These baggies were intentionally created to eliminate noise when handling the pad, giving girls the agency to own the period experience in their own way. This also eliminates extra toilet paper waste, and allows for a seamless disposing experience. Pinkie is the #1 best-selling teen organic period pad on Amazon and is available in Walmarts, Targets and CVS’ nationwide.
The average age of a girl’s first period is 12 years old (11.9 years to be exact) — down from the previous 14 year old average age. Girls can get their first period as young as 8 years old and there is nothing on the market that meets their needs for sizing, safe materials, and a brand identity that speaks to them.
If your girl is approaching the tween years or already a tween/teen, Pinkie is a great brand for her! This age has big changes, and it’s so important to make those changes as smooth as possible as we support our girls entering the next phase.
Jessica — Mom of Sophie & Jake
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